BUD Special Fund
BUD special fund overview
What is a BUD special fund?
Maximum funding amount
Each item is up to
- The Branding Upgrading Domestic Sales Fund supports SMEs in upgrading, restructuring and branding to expand into the ASEAN and Mainland China markets, and the 2018-19 Budget proposes to expand the geographical scope of the BUD Fund to cover the ASEAN market, launch the ASEAN Scheme, and increase the cumulative grant ceiling for individual projects to expand into the Mainland China market ("Mainland Scheme"). enterprises to implement projects to expand into the Mainland China market (the "Mainland Scheme"). The proposal was approved by the Finance Committee of the Legislative Council in June 2018 with an injection of $1.5 billion.
- A new round of enhancements to the BUD BUD fund has been implemented on January 20, 2020 !
- To strengthen support for enterprises to enhance their competitiveness and explore more diversified markets, the Government has raised the cumulative funding ceiling for each enterprise under the BUD Special Fund to $7 million starting from November 2022, while the maximum number of approved projects for each enterprise has also been raised to 70
Subsidizing the market
Greater China: Mainland China, Macau
Asia: Japan, Korea, Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Cambodia, Laos, Myanmar, Brunei
Australasia: Australia, New Zealand
Europe: UK, Germany, Italy, France, Switzerland, Sweden, Netherlands, Norway, Denmark, Iceland, Finland, Austria, Belgium, Luxembourg, Liechtenstein, Georgia
America: Canada, Mexico, Chile
Middle East: United Arab Emirates, Kuwait
Documents Required
What are the eligibility criteria for the BUD FTA Program?
- All unlisted enterprises registered in Hong Kong under the Business Registration Ordinance (Cap. 310) with substantive business operations in Hong Kong are eligible to apply for the grant.
- All unlisted enterprises registered in Hong Kong under the Business Registration Ordinance (Cap. 310) with substantive business operations in Hong Kong are eligible to apply for the grant.
*Source: Hong Kong Productivity Council (https://www.bud.hkpc.org/)
Scope of BUD Fund Projects
What is the funding scope of the BUD Specialized Fund Program?
Advertisements
Exhibitions
Hiring New Staff
Promotion
App (Promotion purpose)
Any project that can help individual Hong Kong enterprises to develop their brands, upgrade and restructure their operations, or expand into the markets of Mainland China and FTA economies is eligible for funding support.
- Brand development: formulation of brand strategy, brand image design, brand promotion, brand registration, etc.
- Upgrading and restructuring: business model upgrading and restructuring, product innovation, introduction of new technology, upgrading of management system, production automation, etc.
- Expanding domestic sales: formulating marketing strategies, publicizing and promoting activities and development, establishing sales channels, etc.
BUD Mainland Program
What is BUD Mainland Program?
- To encourage Hong Kong enterprises to enter the Mainland market, the Government has set up the BUD (Dedicated Fund on Branding, Upgrading and Domestic Sales) to provide funding support to help Hong Kong enterprises explore business opportunities, and the Mainland Scheme is one of the schemes under the BUD; The Mainland Scheme is one of the schemes under the Fund, which aims to complement the development of the two places and strengthen the economic cooperation between the Mainland, Hong Kong and Macao, as well as to help Hong Kong enterprises enhance their competitiveness in expanding into the China market.
Documents Required
What are the eligibility criteria for the BUD Mainland Program?
- Software file of the application form (MS word format, Chinese or English version)
- 1 original copy of the application form signed by the authorized person of the applicant and stamped by the company.
- Other supporting documents:
- A copy of Business Registration Certificate of the applicant enterprise
- 申請企業主要股東資料的證明文件副本(如:公司註冊處發出之周年申報表表格NAR1)
- Copies of documents proving that the applicant has substantive business operations in Hong Kong.
- Copy of document certifying the direct investment relationship between the applicant enterprise and the business unit in the Mainland
Scope of BUD Specialized Fund Mainland Projects
What is the funding scope of the BUD Mainland Fund Program?
Branding
Webpage Design / Programming
Promotion
Hiring New Staff
Social Media Ads
Exhibitions
In the Mainland, you can set up exhibitions and promotional activities on social media platforms, popular apps, and traditional media; the registration of trademarks that need to be emphasized in the Mainland can also be subsidized, so the BUD Specialized Fund Program can be said to be an all-round assistance.
- Branding
- Webpage Design / Programming / APP / Web Shop Development
- Marketing planning and execution
- Hiring new staff
- Purchase of new machinery / molds
- Advertisements on social media platforms such as Weibo, Youku, etc.
- Setting up exhibitions and promotional activities
Application process
BUD specialized fund application process
Steps
Submit application information online
首期撥款:標準金額的20%
Intercept approval results
Sign a funding agreement (if the application is successful)
Appropriation steps
Initial funding/mid-term funding
If you have chosen the initial payment (about one month)

